Volume 2 • Issue 2 | June, 2018
Relationship between Corporate Social Responsibility and Business Performance of Real Estate Firms in Ho Chi Minh City
Tran Thanh Phuong Quynh, Nguyen Thi Oanh
Abstract:
This research features the relationship between corporate social responsibility and business performance of real estate firms in HCMC. Corporate Social Responsibility (CSR) has a growing considerable impact on businesses' image in customers, partners, employees and stakeholders. To answer the question of whether the implementation of corporate social responsibility helps improve business performance, the authors conduct CSR research on Real Estate - a sector of great influences on modern economy and standards of living but negative changes to the ecosystem, natural environment and human lives now and in the future. The quantitative research uses three regression models (FEM, REM and Pooled OLS) based on 2011-2015 panel data of 50 real estate firms that have been implementing projects in HCMC. The result indicates that the more CSR real estate firms perform, the better their business performance become in both financial and non-financial aspects.