Mục đích - Mục đích của bài viết này là khám phá các phương pháp quản lý ấn tượng trong các bài diễn thuyết liên quan đến Covid.19 trong báo cáo thường niên của các công ty bảo hiểm ở Bangladesh.
Thiết kế/phương pháp nghiên cứu /phương pháp tiếp cận - Để thực hiện mục tiêu này, các tác giả đã tiến hành phân tích diễn ngôn về các câu chuyện của doanh nghiệp liên quan đến Covid-19 trong báo cáo thường niên mới nhất của các công ty bảo hiểm niêm yết. Sau đó, những phát hiện này được diễn giải qua lăng kính của lý thuyết quản lý ấn tượng, tuân theo các chiến lược quản lý ấn tượng được xác định bởi Caliskanskan et al. (2021).
Kết quả - Người ta thấy rằng các công ty đã cố gắng quản lý ấn tượng của các bên liên quan thông qua việc sử dụng ngôn ngữ một cách chiến lược. Có bằng chứng cho thấy các công ty đã sử dụng các chiến thuật quyết đoán và định hướng hiệu suất để gây ấn tượng với các bên liên quan của họ. Trong một số trường hợp, chiến lược phòng thủ đã được áp dụng.
Ý nghĩa thực tiễn - Nghiên cứu này sẽ tạo điều kiện nâng cao hiểu biết về giao tiếp của doanh nghiệp trong cuộc khủng hoảng Covid-19. Các nhà hoạch định chính sách sẽ có thể hiểu được tình trạng hiện tại của các thông tin tiết lộ liên quan đến Covid-19 và xem xét sự cần thiết phải đưa ra hướng dẫn có thể dẫn đến trách nhiệm giải trình tốt hơn trong cuộc khủng hoảng.
Tính mới/giá trị - Nghiên cứu này sẽ đóng góp vào nguồn tài liệu còn hạn chế về việc công bố thông tin liên quan đến Covid-19 trong bối cảnh các nền kinh tế đang phát triển. Nghiên cứu này mới về mặt phương pháp vì nó áp dụng phân tích diễn ngôn và diễn giải các phát hiện thông qua lăng kính quản lý ấn tượng.
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Purpose - The purpose of this article is to explore the impression management practices in Covid-19 related discourses in the annual reports of the insurance companies in Bangladesh.
Design/methodology/approach - To fulfil this objective, the authors have conducted a discourse analysis of the Covid-19 related corporate narratives in the latest annual reports of listed insurance companies. The findings are then interpreted through the lens of impression management theory, following the impression management strategies identified by Caliskan et al. (2021).
Findings - It is found that companies tried to manage the impression of the stakeholders through the strategic use of language. There is evidence that the companies used assertive and performance-oriented tactics to impress their stakeholders. In few cases, defensive strategies were applied.
Practical implications - This study will facilitate improving the understanding of corporate communication during the Covid-19 crisis. Policymakers will be able to understand the current status of Covid-19 related disclosures and consider the necessity to provide guidance that may lead to better accountability during the crisis.
Originality/value - This study will contribute to the limited literature on Covid-19 related disclosure from the context of developing economies. This research is methodologically novel as it applies discourse analysis and interprets the findings through the lens of impression management.