Số 225 | Tháng 12/2024
Ảnh hưởng của ngân hàng xanh đến danh tiếng ngân hàng: Vai trò điều tiết của nhận thức về môi trường
Tăng Mỹ Sang
Tóm tắt:
Nghiên cứu này được thực hiện nhằm tìm hiểu ảnh hưởng của ngân hàng xanh (NHX) đến danh tiếng ngân hàng dưới tác động điều tiết của nhận thức về môi trường. Nghiên cứu sử dụng phương pháp định lượng bằng mô hình bình phương nhỏ nhất từng phần (PLS-SEM). Kết quả phân tích từ 344 phiếu khảo sát nhân viên đang làm việc tại các ngân hàng thương mại (NHTM) Việt Nam ở Thành phố Hồ Chí Minh cho thấy, các hoạt động của NHX giúp tăng danh tiếng ngân hàng. Nhận thức về môi trường điều tiết mối quan hệ giữa các hoạt động NHX và danh tiếng ngân hàng cũng được xác định trong nghiên cứu này. Từ kết quả phân tích, những thảo luận và gợi ý đã được đưa ra cho các nhà hoạch định chính sách và nhà quản trị ngân hàng.
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The Effect of Green Banking on Bank Reputation: The Regulatory Role of Environmental Awareness
Abstract:
The study was conducted to understand the impact of green banking on bank reputation under the regulatory impact of environmental awareness. The study uses the quantitative method of the partial least squares model (PLS-SEM). Analysis results from 344 survey forms at Vietnamese commercial banks in Ho Chi Minh City show that green banking activities help increase the bank's reputation. Environmental perceptions that regulate the relationship between green banking practices and bank reputation are also identified in this study. Based on the results of the analysis, the authors' discussions and suggestions have been given to policymakers and bank administrators.