Tạp chí đã xuất bản
2004
ISSN
ISSN 2615-9813
ISSN (số cũ) 1859-3682

SỐ 214+215 | Tháng 01+02/2024

Định hướng doanh nghiệp xanh, trách nhiệm xã hội và hành vi sáng tạo xanh đối với hiệu suất doanh nghiệp bền vững tại Việt Nam: Vai trò trung gian của đổi mới xanh

Lê Thanh Tiệp, Lê Hồng Châu

Tóm tắt:

Nghiên cứu nhằm làm rõ tác động của trách nhiệm xã hội (TNXH) đến hiệu suất bền vững của doanh nghiệp (HSDNBV) thông qua ảnh hưởng của biến trung gian là đổi mới xanh (DMX). Theo đó, cách thức và thời điểm định hướng xanh của doanh nghiệp có tác động đến hành vi sáng tạo xanh (HVX) của nhân viên trong các doanh nghiệp vừa và nhỏ tại Việt Nam với 409 mẫu dữ liệu được thu thập từ giám đốc điều hành và quản lý cấp trung, sau đó được xử lý bằng phương pháp định lượng qua phần mềm SPSS 23.0 và AMOS 24.0. Kết quả nghiên cứu cho thấy, TNXH không những có tác động trực tiếp đến HSDNBV mà còn ảnh hưởng gián tiếp đến sự bền vững của tổ chức thông qua DMX. Ngoài ra, việc định hướng doanh nghiệp theo mô hình xanh đem lại hiệu quả tích cực đến HVX từ nguồn nhân lực có sẵn, do đó nâng cao HSDNBV. Từ đó, nghiên cứu đã đề xuất một số hàm ý quản trị nhằm hỗ trợ các nhà quản lý doanh nghiệp có cái nhìn sâu sắc hơn về ảnh hưởng của TNXH, DMX, định hướng xanh và HVX đối HSDNBV.

 

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Green Business Orientation, Corporate Social Responsibility and Green Innovative Behaviour on Sustainable Business Performance in Vietnam: The Mediating Role of Green Innovation

Abstract:

This study aims to elucidate the impact of corporate social responsibility on sustainable performance through the mediating effect of green innovation. Accordingly, the manner and timing of green entrepreneurship orientation influence the green creative behaviour of employees in small and medium-sized enterprises in Vietnam. A total of 409 data samples were collected from chief executives and middle-level managers and subsequently processed through quantitative methods using SPSS 23.0 and AMOS 24.0 software. The research results indicate that corporate social responsibility not only directly affects sustainable performance but also indirectly influences business efficiency through green innovation. Furthermore, aligning the business with a green model positively contributes to green creative behaviour among personnel within the organization, thereby enhancing sustainability. The study has given out several managerial implications to assist business managers in gaining a deeper understanding of the impact of corporate social responsibility, green innovation, green entrepreneurship orientation, and green creative behaviour on business sustainability.